Buyers 101: Back to the Asics
In partnership with ASICS Tiger, BTS presented Buyers 101 : Back to the ASICS! This workshop was an intimate session which allowed attendees to learn the history of the ASICS Tiger and about the buying process from the retailer perspective.
BTS Speaker Series featuring Rick Williams
With over ten years of marketing and brand development experience, entrepreneur Rick Williams applies a visionary approach to business and understanding of the psychology of why buyers buy, how to grow a retail space into an iconic brand and market-trend analysis. Co-owning Burn Rubber Sneaker Boutique in Metro Detroit has provided Williams with the business acumen and marketing experience necessary to survive in business. Williams created the Distinct Life originally as an outlet for his creative ideas, it has since developed into an agency that provides creative services for brands to connect with their audiences by helping them find their authentic voice. From the beginning stages of logo development and social media strategies and campaigns to more complex workings of photography and special project development. Through research and consumer analysis, the Distinct Life helps companies find what the consumer is saying or not saying about their brand. Creating a narrative is an essential part of how Williams develops brands and helps them connect to their consumers. Companies choose the Distinct Life because of its authenticity and understanding of building relationships. His portfolio includes collaborations and projects with major companies such as New Balance, Saucony, Reebok, JanSport, Bicycle Playing Cards, New Era, Mitchell and Ness, Puma and Beats by Dre.